A product catalog lists essential product details that help buyers make a purchase decision. Buyers can see the product features, descriptions, dimensions, price, weight, availability, color, customer reviews, where it is available, and how to purchase the items. It’s usually created for marketing purposes but it also comes in handy when doing sales presentations as it can be used as a reference point when creating proposals and quotes.
Why Is It Important
Product catalogs can help promote a company’s brand. Let your brand stand out by using distinct colors, images, logo, and font. You can even include a call to action in your catalog.
Studies show that buyers prefer seeing the full product description. This way, they can, it will be easier for them to decide whether or not to make a purchase.
With a good product catalog, sales reps are able to easily source product information from one place. It helps improve conversion rates as salespeople, and prospective buyers can have contextual conversations.
A product catalog helps establish a steady flow of information between internal and external stakeholders from the origin to the final destination. External partners, like agencies and value-added sellers, can easily refer to your catalog for product details to share with their buyers. Also, field marketers can use it while they are giving demos of their products and solutions.
These are only few of the reasons why your company needs a product catalog. If you’re looking to create a catalog for your brand or enhance the one you already have, we can do it for you! At Clixon Group, we currently host over 300,000 manufacturer products offered through our partner vendors. Adding items to your corporate catalog is as easy as search, select and add the item to your catalog.
“Clixon has been a game changer in managing product formulary across multiple locations. Having the ability to easily change products and search for best pricing has saved a significant amount of money by streamlining the process and facilitated getting the products we need when we need them.”
“Clixon is an amazing tool to help provide a one stop show for your teams to shop and provide visibility for DSO management into spend, budgeting and inventory management. The best part of working with Clixon Group is the immediate customer service and support. They make implementing this process into your practices extremely easy. We feel like the Clixon team is part of our team. Teams, doctors, managers and support staff all have had positive experiences with Clixon.”
“We love Clixon, it has made our ordering process so much easier for all of our office locations, their customer service is outstanding!”
“Clixon has helped us streamline our inventory and purchasing to become a much more efficient process and we are thrilled with the results. The team is always looking for ways to improve the software and make the users' lives easier.”
“Clixon has saved us some much time and money with their streamlined approach to the ordering process. All of the vendors you purchase from all in one place plus budgeting, inventory tracking, and analytics. I have found it be the most stable and user friendly purchasing software on the planet. A scalable software that can fit the needs of a small practice or a multi-site multi-department organization.”
“Clixon has been a game-changer for our practices. The integration with our vendors has been seamless and has offered an efficient and cost-saving opportunity to order supplies. Clixon has exceeded our expectations.”
“Clixon has proven to be a great partner for our organization! Implementing their procurement platform has streamlined our processes and saved our team a lot of valuable time!”
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